Leadership Team

Larry F. Wright, Jr.



Mr. Wright worked at various positions in hotels owned by Wright Investments, Inc. while in pursuing his undergraduate degree. He began his corporate career as Vice President of Development for Wright.  In his role as President/CEO, his focus includes forming strategy-driven and long-term relationships with partners, joint venture investors, lenders, hotel franchise companies and other stakeholders to lead growth through acquisition, investment and accretive deal structures. Mr. Wright holds a Master’s of Science in Real Estate from New York University and graduated from the University of Tennessee – Knoxville with a B.S. in Hotel and Restaurant Administration. He has been a guest lecturer at New York University, Harvard University, the University of Memphis as well as other hotel and private equity conferences. He is a member of the Urban Land Institute and was a founding member of the Memphis District Council as well as the founder and Chairman of the Young Leaders Group.

Dave Makarsky

Chief Operating Officer

Dave Makarsky is the Chief Operating Officer (COO) for Wright Investments. Mr. Makarsky has served in the same capacity for Gold Key | PHR H hotels & Resorts. Prior to that, he served as COO for Crestline Hotels & Resorts. Dave had a 15-year tenure at the B. F. Saul Company Hospitality Group, where he held multiple positions culminating in Senior Vice President of Operations. As COO for Wright Investments, Mr. Makarsky oversees the company’s day to day operating activities, fostering a leadership culture and developing & implementing processes to ensure that the portfolio meets and exceeds defined performance metrics for the benefit of guests, associates and investment partners. Mr. Makarsky holds the degree of Bachelor of Science with Distinction from Cornell University’s School of Hotel Administration.

Brandon T. Birkhead

Vice President of Acquisitions & Development


Has been with Wright Investments, Inc. since 1988. Mr. Birkhead has worked extensively in all aspects of hotel operations. After serving as General Manager of several hotels, he was promoted to Regional Vice President of Operations in 1994. In his current role as Vice President of Development, he aggressively pursues unique opportunities to acquire new properties and to secure third party management contracts. He utilizes strategic vision and direction in analyzing project feasibility, evaluating budget and cash flow projections and probing all needed franchise and government requirements. Mr. Birkhead graduated from Oklahoma State University’s School of Hotel and Restaurant Administration, where he was named Outstanding Alumnae of the year for his high level of achievements in the hospitality industry.

Tyler Brady

Development Associate


Tyler brings seven years of experience as a real estate appraiser to Wright Investments, Inc.  He holds an MBA as well as a B.S. in Business Administration with Finance Emphasis, both from The University of Southern Mississippi.  As a part of the development and acquisitions team, he applies modern valuation and financial analysis techniques to underwrite complex hospitality transactions in a variety of business, governmental, and economic environments.

Mark A. Coltharp

Senior Vice President of Operations

Has been in the hospitality industry since 1976 and in his present position for Wright Investments, Inc. since 1990. His primary responsibility is to be a resource to on site property management for expertise in operations and to evaluate and direct each management team’s performance. Mr. Coltharp was employed by Peabody Hotel Group as a General Manager with experience with Hilton and Holiday Inns before he began his career with Wright Investments as the General Manager of a Sheraton. Mr. Coltharp attended the University of Memphis and holds the Certified Hotel Administrator (CHA) designation.

Gary C. Tigges

Vice President of Operations


Has been with Wright Investments, Inc. since 1997 and had previously managed a number of hotels including Hilton, Radisson and Holiday Inn for 19 years. Mr. Tigges is responsible for insuring positive growth in property revenue, service and financial results while enhancing ownership assets. Mr. Tigges’s previous experience with Winegardner & Hammons and Lane Hospitality encompasses all areas hotel operations. He holds a BS in Hotel Restaurant Institutional Management from Southwest State University. He additionally has a Chefs’ Certification and is a Certified Hotel Administrator (CHA).

Roy C. Stephenson

Chief Financial Officer


Mr. Stephenson joined Wright Investments, Inc. in 1994 after an extensive career with Holiday Inns, Inc., where he held the position of Regional Controller of the Western Region of the United States. His prior experience also includes Controller for Great Western Casinos and numerous accounting and audit positions for Holiday Inns, Inc. He is a Certified Public Accountant with a BBA degree from Lambuth College where he graduated Magna Cum Laude.

Tracy Uphold

Vice President of Sales & Marketing

Ms. Uphold joined Wright Investments, Inc. in April 1996 and brings 20 plus years of sales, marketing and revenue management experience with branded, boutique, full and select-service hotels. Her strengths include the ability to manage geographic regions with diverse market conditions and an ability to deliver positive revenue and market share results. Revenue responsibilities include leadership of the rate strategy committee, pricing and guiding the sales team to be the most effective by focusing their efforts and marketing campaigns around need periods. A proactive, results-driven professional, Ms. Uphold served as Director of Sales for several hotels in highly-competitive markets with Lane Hospitality prior to joining Wright Investments. A graduate of Mercyhurst University, Ms. Uphold earned a B.A. in Hotel, Restaurant and Institutional Management in 1989, graduating Magna Cum Laude. In 2011, Ms. Uphold earned her CTE from GBTA and is currently a candidate for her CRME designation. Ms. Uphold has been involved with numerous associations, currently serving as the president of the local business travel association.

Cindy Addison

Vice President of Sales & Marketing

Ms. Addison has been with Wright Investments, Inc. since 1994. Driven by a real passion for fostering a sales culture, Ms. Addison focuses on talent acquisition, training, account development, leveraging advertising and membership opportunity to effectively promote the corporate image and hotels with the overall goal of driving RevPAR growth and profitability. Ms. Addison is responsible for leading and assisting her hotels in achieving top line revenues through pro-active strategic planning and creating marketing initiatives. She is responsible for establishing and driving sales across all disciplines, including Global Sales, E-Commerce and Revenue Management. Ms. Addison actively serves as a Board member for HSMAI Mid-South Chapter. She has been awarded the Certified Hospitality Sales Professional (CHSP) designation and the Certified Tennessee Travel Professional (CTTP) designation.


Jason Goins

Vice President of Construction

Mr. Goins joined Wright Investments, Inc. in 1998.  Mr. Goins has been in the construction industry for 28 years and has been responsible for the construction of various types of projects including hospitality, commercial, restaurant, single and multifamily, and land development.  After serving as Project Manager for 7 years, he was promoted to Vice President of Construction. He coordinates renovation and ground up construction projects from inception to completion. His efforts include direction of key aspects of the construction process including acquisition analysis, cost studies, construction methods, architectural drawings, permitting issues, franchise standards coordination, job progress tracking, budget tracking, and job closeout. Mr. Goins graduated from Crichton College where he earned a Bachelor of Science Degree. He currently holds a General Contractors license in multiple states and is also a Certified Fire-stopping Specialist.

Eldon Morgan

Human Resources Director

Mr. Morgan has 20+ years of human resource experience in the hospitality industry. He has been HR Director for hotels ranging in size from 150 rooms to 1000+ rooms and is also experienced with property openings including an 1844 room hotel and two casinos. While working as a Corporate Task force HR Manager for Prism Hotels he transitioned 100+ hotels into the company’s portfolio. He is currently an adjunct instructor at the University of Memphis where he teaches various classes in the hospitality/leisure services program. As Corporate Director of Human Resources Mr. Morgan is responsible for providing support to managers regarding the application of HR practices as well as ensuring consistency and compliance in the administration of company-wide HR programs and procedures.

Jeff Michael

Vice President Revenue Strategy

Mr.  Michael joined Wright Investments as Corporate Director of Revenue Management in 2016. In the hospitality industry for over 20 years, Mr. Michael boasts a varied background of hotel operations and revenue management expertise.  Prior to his career change to a full-time revenue management role, he managed several hotels including Hilton and Marriott brands.  In a full-time revenue management role since 2012, he served as Corporate Director of Revenue Management for Pacifica Hotels with a focus on lifestyle hotels prior to joining Wright Investments.  Mr. Michael leads an active role in the local community currently serving as Vice President of Finance for the HSMAI Mid-South Chapter.  Past community roles include serving as President of the St Lucie County HLA and on the Board of Directors for CASTLE.  Mr. Michael holds a CHA and CRME certification and graduated from Arizona State University with a degree in Small Business Management/Entrepreneurship.