Sales & Marketing
Improving Revenues to Maximize Financial Performance
Sales and marketing are critical components of a hotel’s ability to maximize revenues by attracting and maintaining a consistent clientele in all targeted market segments. Wright Investments focuses on maximizing revenues and profits by developing well thought out annual sales and marketing plans that include monthly objectives and strategies. We monitor the progress of achieving goals on an ongoing basis. Sales and marketing programs are designed to increase occupancy, maximize revenue and improve profitability of each individual hotel.
Our goal-oriented approach provides key services in the areas of E-Commerce, pricing, revenue enhancement, revenue management and regional sales support. Our targeted and aggressive sales approach helps deliver cost effective and profitable results. Unique sales and marketing services of Wright Investments include:
- Revenue Management
- Ongoing sales and marketing training at annual sales meetings, quarterly “webinar” meetings and through our sales intranet site
- Franchise brand maximization through in-depth knowledge of marketing programs of national franchises
- Incentive programs include additional rewards for achievement of financial goals, REVPAR penetration goals, attainment of booking and call goals designed to reward both individuals and sales teams thereby creating dedicated, loyal sales teams at our hotels
Our Business Development team provides the efficiency of a centralized resource and offers our sales teams direct contact with targeted customer segments and qualified group leads.
Don’t just wonder what the professional sales team at Wright Investments can do for your hotel, email David Martin or contact us at 901-755-9501 ext. 102. We’ll be happy to evaluate your property and let you know how we can impact your bottom line.